I've always really liked David Yurman ads.
Yes, it's giant billboard ubiquitous and the actual jewelry is coveted by every other sorority girl, but somehow it's always a breath of fresh air sandwiched between magazine ads: simple, beautiful, recognizable and very Peter Lindbergh.
p.s. One of my favorite quotes comes from a piece on Kate Moss in Vanity Fair from a few years ago: Everyone wants to be Kate Moss. Well, you really want to be Kate Moss? Than be yourself. There is nothing more Kate Moss than being totally and unapologetically yourself.